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Guidelines for using the CIEH marketing materials

Accessing the materials

All files are in Adobe PDF format. In order to open and print them you must have Adobe Acrobat Reader software installed on your machine. Acrobat reader is available as a free download from Adobe's website.

  • Using your mouse, click on the material you wish to use. The pdf document opens.
  • Choose the “save a copy” option on the toolbar.
  • Choose a place on your computer to save the file
  • Go to My Computer and find the file you have just saved and open it

Please note, some of the files are quite large and may take a while to download on slower connections.

How to use the materials

Advert

  • Contact your local publication (e.g. newspaper or magazine) to enquire about cost and availability of advertising space
  • Check the ‘circulation and audience’: find out whether the publication fits the type of customers you normally do business with
  • Add your contact details in the space provided by typing over the existing text

Flyer

  • Add your contact details in the space provided by typing over the existing text
  • Trim the A5 flyers to size neatly, preferably with a guillotine
  • Post with a letter or hand out to potential customers

Alternatively you could approach your local chamber of commerce or business link to distribute them.

Poster

  • Print to A3 or A4 if possible
  • Add your contact details in the space provided by typing over the existing text
  • Attach to a prominent surface in your place of business

Alternatively you could approach your local chamber of commerce or business link to display them.

Qualification factsheet

Specifically designed to be printed either in A4 or A3 formats, you can use these artworks as factsheet as well as posters.

As for the marketing materials, simply add your contact details in the space provided by typing over the existing text

 

To select the printing size, go to your printer’s Properties  from your print screen.

Print Size

Select the Paper tab and scroll down the size drop box to reach your required format.

Print Size 2

  • Please note: you cannot save the pdf document once you have added your contact details. You will need to add them each time you need to print these materials.

Further Guidance

  • These materials have been designed to also be supplied to a professional printer, which would result in a higher quality finish. However, you cannot save the pdf once you have added your contact details. You will therefore need to send the artwork to your printer leaving it to him to add your details.
  • To ask a question or enquire about any aspect of promoting your business, please feel free to contact Marketing on 020 7827 5855 or 020 7827 5923 or fill the contact form.

Disclaimer: these communications should only be used by CIEH registered training centres to help promote their businesses. CIEH registered training centres are independent of the CIEH. The actions and views of CIEH training centres using these materials for promotion do not necessarily represent the views of the CIEH. Complaints regarding these communications should be addressed to the training centre directly.

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